Goal Areas for the NU Directions Coalition, 2003-2007

1. Address alcohol environment issues on campus.
2. Address alcohol environment issues in the community.
3. Reduce drinking and driving among UNL students.
4. Reduce high-risk drinking among Greek-affiliated students.
5. Reduce high-risk drinking among specific non-Greek student populations.

6. Reduce the high-risk drinking associated with traditions, rituals, and celebrations.

7. Create a state-wide coalition of campus-community environmental efforts in Nebraska.

1) Address alcohol environment issues on campus
Identified Needs:
· Non-reviewed and non-revised alcohol policies and consequences
· Inconsistent campus enforcement and adjudication
· The lack of campus-based treatment services
· The inconsistent use of brief motivational and normative interventions across general student populations
· The unmanaged role of faculty, staff, parents and alumni in sustaining the alcohol environment
Potential Activities:
· Campus Policy review and revision
· Collaboration with university-wide efforts relative to the recruitment, orientation, and retention of students
· Continued coordination of alcohol incident information across campus services
· Creation of campus-based treatment services

2) Address the alcohol environment issues in the community
Identified Needs:
· Over-service/service to minors
· Lack of informed sellers and servers
· Inability of local elected officials to manage retail environments
· Lack of low-risk student-centered activities in community
Potential Activities:
· Media advocacy/coalition action toward city ordinances/legislation
· Increase service-learning opportunities for students in neighborhoods
· Establish better communication between students and neighbors/neighborhood associations
· Utilize landlords as a key source for education and enforcement of community standards.
· Mandatory Server Training policy
· Local conditional use policies

3) Drinking and driving among UNL students
Identified Need:
· 44.7% UNL report driving after drinking (2002 CAS)
· 20.3% UNL report driving after 5+ drinks (2002 CAS)
· 31.4% report riding with a driver who was high or drunk (2002 CAS)
· Anecdotal evidence of further travel to drink due to increased enforcement
Potential Activities:
· Increased enforcement and communication with county officials
· Continued use of safe ride and designated driver programs
· Improved education to students about the risks of driving under the influence

4) High-risk drinking among Greek-affiliated students
Identified Need:
· Drinking rates within this population have remained virtually unchanged during the five years of the project
· Self-reported drinking behaviors within this population remain higher than the general student sample
· Increased tension due to increased/inconsistent enforcement
Potential Activities:
· Train chapter officers and alumni board members in leading organizational change within their chapters
· Change university policy and judicial procedures to support proactive prevention of alcohol problems, chapter-based enforcement, and encourages chapters to address alcohol incidents on an individual versus group basis;
· Establish developed and research based intervention programs in chapters such as The Small Group Norms Intervention developed by Far and Miller;
· Provide resources for fraternity chapters to create long-term financial development plans that will remove economic barriers to selective recruitment and retention;
· Train chapter leaders and members in peer-to-peer intervention of alcohol problems
· Create recruitment plans and materials that target high-quality members from low-risk populations

5) High-risk drinking among specific non-Greek student populations
Identified Need:
· High incident rates among non-Greek population segments such as athletes, first year students, commuter students, transfer students, and certain non-Greek organizations
· Self-reported drinking behaviors within these populations remain higher than the general student sample
· Increased tension due to increased/inconsistent enforcement
Potential Activities:
· Identification through data analysis
· The use of policies, enforcement and education to change specific environments within the population/culture.

6) Reduce the high-risk drinking associated with traditions, rituals, and celebrations
Identified Need:

· Documented episodic drinking associated with
o 21st birthday bar crawls
o new member initiations in both Greek and non-Greek organizations
o athletic events
o holidays
o key life events
§ engagements
§ final exams
§ class projects.
Potential activities:
· Policy/Enforcement/Education surrounding bar crawls and tailgating
· Local hospitality management policy/city policy regarding high-risk promotions on St. Patrick’s Day, Mardi Gras, and other holidays
· Establish a normative environment in Lincoln about the use of alcohol as a key factor in celebrations
· Continue use of community-based hospitality problem-solving system
· Collaborate with university-wide efforts to establish meaningful college traditions

7) The creation of a state-wide coalition of campus-community environmental efforts in Nebraska
Identified Need:
· Inconsistency across campus communities in Nebraska
· Lack of state-wide network to support legislative change
· Limited effectiveness in addressing high-risk drinking at other campus-communities in Nebraska
Potential Activities:
· Rewrite of Nebraska Liquor Control Act
· Coalition development training for state
· Environmental Management training for state