| Goal 7: Reduce high-risk marketing and promotion practices. | |
| Objective7.1 Obtain 50 voluntary pledges from alcoholic beverage retailers to refrain from high-risk marketing and promotion practices. | Objective 7.2 Reduce by 25% from baseline, point of purchase high-risk drink promotions at selected on-sale premises. |
| Objective 7.3 Reduce by 25% from baseline, the volume of alcohol advertisements in the Daily Nebraskan, The Reader and Ground Zero that mention high-risk marketing promotions. | Objective 7.4 Reduce by 25% from baseline the number of radio ads on Thursday afternoons mentioning high-risk drink promotions. |
| Objective 7.5 Decrease the number of NU students reporting all you can drink for one price by 25% from 8% to 6%. | |